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Dr. Alissa C Zuchman, Director Alissa@bjechicago.org, 847-291-7788

Achieve your Highest Potential Wednesday, August 4, 2021 – 26 Av 5781

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What does it mean to be an entrepreneur? I could barely spell the word, let alone say it out
loud. Being an entrepreneur can mean starting something new, but it can also mean taking
something that already exists into new and exciting directions.
JTeach.org began with the essential elements of excellence; and the Curriculum Hub is filled
with our original lessons, activities, and projects that teachers and educators come to each
day. These lessons enhance the classroom experiences for learners of all ages. However, the
importance of being innovative and imagining what can also exist made us think about how
we could continue to redesign and reimagine JTeach. The JTeach team began to write a new
business plan, and the concept of “Achieve your Highest Potential” came to fruition.
In the business and technology sectors today, startups use incubators to work through new
concepts and challenges. We, too, want to break through and allow new ideas and concepts
a place to be explored and challenged; and that is what the new Family Engagement Hub will
become, a place where ideas can be conceptualized with partners who want to develop the
best for Jewish families. During the pandemic, families spent more time together; and many
parents became their children’s teachers. The Torah, of course, teaches that clearly—
your to] words these [Teach, bam dibarta’v vanechah’l shinantam’V (ו ְשִׁ נּ ַנ ְתָּם לְבָנ ֶיך ו ְדִ בַּרְ תָּ בָּם
children and speak them). The Torah commands parents to teach their children. JTeach’s new
Family Engagement Hub will facilitate the familial learning process.
When we work toward something that we believe in with our whole hearts, it may be
challenging. But it is in these most critical moments that we can achieve excellent outcomes
and design new opportunities.
Ralph Waldo Emerson wrote,” Once you make a decision, the universe conspires to make it
happen.” I am grateful to the universe for the incredible blessing of making it possible to start
another school year filled with new lessons, professional development, and family
engagement opportunities that allow us to achieve our highest potential.

Alissa C. Zuchman, Ph.D.
Director